This varies depending on the website—you can change your material as frequently as you feel is appropriate for your brand and mission. You only need to decide how frequently you will update your material. But keep in mind—customers love new, original content (and Google rewards it). On a more practical note: upgrading may be required due to changes in technology or SEO requirements, e.g., Google’s algorithms recently changed drastically impacting organic visits for many sites. Speak with your design and development team to determine the frequency of these upgrades. They will examine your website’s functionality and make sure all links are operational.

 Brand Discovery understanding your brand, audience, and goals, Visual Identity refining concepts through feedback, Purposeful Design every color, font, and element chosen with intent, and Consistent Branding unified visuals across every platform.

Both some clients come to us building a brand from zero, others just need a refresh because their current look feels dated or inconsistent.

A unique brand identity, marketing assets brochures, presentations, social graphics, professional print and digital design, and a complete brand guideline covering logo, colors, typography, and visual style.